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An enthusiastic and passionate Marketing Professional from a Blue Chip, SME, Financial Services and Local Government background, experienced in the design and delivery of B2B and B2C campaigns. Skills offer the complete 360 degree integration of both traditional and digital marketing together with hands-on web design and development skills.

Stephen Cullen

Stephen Cullen

My experience covers both B2B and B2C target audiences and my strengths lie in the formation and execution of integrated on and offline strategies. Brands have largely been mainstream, enjoying varying budgets up to £760k dependent upon the employer.

For two and a half years I was employed by Standard Life as an eCommerce Development Consultant on the secure corporate pensions websites Employee Zone and Group Pensions Zone. Having recently returned from secondment with Depression Alliance Scotland (as part of the Community Investment Programme) my role was to re-design their website and I retain those links by continuing my work on a web 2.0 strategy in my free time.

Skills Summary

Digital Management, Marketing Management, Brand Management, Trade Marketing, Account Management, Export Sales, Sales Training, New Product Development (NPD), Exhibitions and Events, Campaign Management, Below the Line, Website Management, Web Development, pay per click (ppc), Search engine optimisation (SEO), email Marketing, copywriting, copy writing for the web, Content Management Systems (CMS), Man Management.

Download my latest CV

Digital Summary

Bespoke Web Design and site maintenance since 1997

  • Bespoke design and development in the Construction industry for global market leaders VELUX and in the Transportation industry at Stoneridge Electronics Ltd

Site redesign and market repositioning

Maintenance and enhancement

Site & Market analytics

  • Site intelligence supplied through Google and Clicktracks software
  • Market Analysis and competitive intelligence through Experian Hitwise

Customer retention

  • Through site proposals and repositioning of Employee Zone at Standard Life Plc

Integrated marketing strategies

  • Standard Life Plc
  • Stoneridge Electronics Ltd as Marketing Executive
  • At VELUX Ltd as After Sales Commercial Manager UK & Ireland

Customer acquisition

  • Email marketing, paid and organic search

Business case development

  • Full implementation plan for Social networking strategy and mobile marketing for Customer Services Department within Standard Life Plc

Traditional Marketing Summary

Brand Development

  • VELUX Ltd providing full campaign management including design and execution of BTL activity to UK and Irish markets. NPD, Product re-launch, and development of After Sales Service
  • Brand Management for Nestle Ltd (the World’s largest Food Group, London) on Crosse & Blackwell, Libby’s and Maggi Les Menu Creatife

Trade Marketing

  • Britvic Soft Drinks Ltd Trade promotion within Top End Grocery Accounts – Pepsi, Pepsi Max,Tango, 7UP, Robinson’s, Britvic Juice, R.Whites

Campaign Management

  • Standard Life – Provision of full re-design and support promotion plan
  • VELUX – “Paint the town red” re-launching over 1,000 roof windows into UK & Ireland
  • Britvic – Pepsi Max Global test launch / Tango re-launch “You know when you’ve been Tango’d”
  • Pepsi campaigns – Michael Jackson / Rod Stewart / Cindy Crawford / Tina Turner

Account Management

  • 5 years combined experience with Britvic Soft Drinks Ltd and MacLay Ltd
  • MacLay Ltd – ASDA, Tesco, Sainsbury, Somerfield, Safeway, Co-ops, Botterills
  • Maclay Ltd – Cask conditioned Ales – UK Distribution network including Tavern Wholesaling and UK national Brewers network including Scottish & Newcastle Breweries and Shepherds Neame
  • MacLay Ltd – Export Manager – Opened Global markets France, USA, Canada, Hong Kong assisted by Scottish Enterprise
  • Britvic – Tesco, Budgens, Norman Super Warehouses £27.5m of business

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Contact me

0785 234 9011

Linkedin: http://uk.linkedin.com/in/stephencullen

Twitter: @360create

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