Achievements

STANDARD LIFE PLC

Role: eCommerce Development Consultant

  • Delivered the strategic review to the secure corporate pension’s website employeezone.co.uk culminating in presentations to Director level
  • Proposed the repositioning of the site from payment transactions to a personalised sales tool allowing customer access to all Standard Life Services.
  • Advocated the concept of one website introducing cross selling techniques while embracing the principles of web 2.0 within the site structure. Acceptance would make it the first of its kind in the financial sector.
  • Designed the Customer Service Departments on and offline promotion campaigns targeting a 3.6m customer database. Promotion campaign is ready for implementation.
  • Investigated the business case for:
    • Mobile browser compatibility and mobile marketing
    • Provision of comprehensive monthly reports on the digital landscape to Director level providing the opportunity to keep abreast of dynamic developments
    • Competitor analysis and ad-hoc reports

View my Clifton Strength Finder results and Signature Themes as identified by Standard Life Plc

Secondment with Depression Alliance Scotland

  • Reviewed the performance of the existing website and successfully proposed site re-structuring for the rebranding which took place in 2011
  • Repositioned the site from existing focus on information to taking action
  • Changed the site emphasis from generic information to services delivered by Action on Depression
  • Optimised existing text, and provided a customer journey
  • “Exceptional” feedback during usability tests
  • Site rebranding launched in April 2011

EDINBURGH SOLICITORS PROPERTY CENTRE (ESPC)

Role: Web Channel Consultant

  • Responsible for web channel strategy, site re-design and re-launch of http://www.espc.com – 2.5m unique annual visitors
  • Full eMarketing plan maintained volume visits during a period of free fall decline in the property market
  • Proposed and project managed the optimisation of our database driven website going from over 300 spidered HTML pages to over 5,500
  • Improved all KPI’s and increased design flexibility for improved commercial opportunities
  • Successful presentations to Board level and 140 Solicitor Members

STONERIDGE ELECTRONICS LTD

Role: Marketing Executive / eCommerce

  • Provision of both on and offline marketing strategy launching new products into new European markets – France, Spain, Italy, Denmark, Sweden
  • Man Management of the Website Manager and 3 sales staff laying foundations for the doubling of company revenue over a 3 years period (2006 – 2008)

SCOTTISH BORDERS COUNCIL

Role: Website Manager

Winner of the Plain English Web Award 2005 “for the UK’s clearest website”

  • Sole responsibility for the maintenance and development of Scottish Borders Council Website http://www.scotborders.gov.uk (over 3,500 HTML pages)
  • Doubled the number of active Council Editors to 70, training staff in “Writing for the Web” and SEO techniques
  • Project managed the migration of 15 partnership sites into the parent site
  • Proposed the development of an electronic shop the acceptance of which would have made it the first of its kind in UK local government
  • From informational to interactive website in 12 months through introduction of online payments and winner the Plain English website award 9 months into my tenure

Near misses

CAPITAL COMMUNICATIONS GROUP LTD

Role: Marketing Manager

  • B2B Traditional and Electronic marketing assisting in successful Company re-branding
  • Development of 6 Account Handlers into pro-active sales team

THE VELUX COMPANY LTD

Role: Commercial Manager (UK & Ireland) – After Sales B2B & B2C

VELUX Marketing Department (4 years) and After Sales Department (2 years)

  • Sole provision of full integrated Marketing strategy for the VELUX After Sales Service in UK & Ireland – B2B and B2C (traditional and online marketing)
  • Bespoke design of the UK website including the introduction of the After Sales electronic shop
  • Full supporting traditional marketing campaign: extensive direct mailing campaign to both B2B and B2C, brochure development and development of call centre staff
  • Man management and development of 5 staff including onsite supervision of 15 Service Engineers during Exhibitions build-up

Main achievements: Annual growth of 63% (£1.04m to £1.7m) 2002 against 2001 with £400,000 of outstanding orders.

VELUX Marketing Department (B2C & B2B – 4 years)

Previous Positions: Marketing Services Manager, Trade Product Manager

  • Budget responsibility £760,000 including £340,000 for full Exhibitions programme
  • Completed successful launch programme of the new generation of VELUX roof windows in both Great Britain and Ireland – over 1,000 products.
  • Design of National VELUX Architects Competition with Award Ceremony. Budget £50,000

MACLAY & CO. LTD

Role: National Account & Export Manager

  • Achieved over 120% growth in combined bottled ale and cask conditioned sales
  • Created Maclay’s first exporting opportunities assisted by Scottish Enterprise – France, Spain, USA, Canada, Hong Kong

BRITVIC SOFT DRINKS LTD

Role: National Account Executive / Trade Marketing Exec (B2B)

Previous Position: Trade Marketing Executive

  • Sole responsibility for delivering the Trade campaigns for Pepsi, Pepsi MAX, Tango, 7-UP  into all Grocery Multiples including Sainsbury, ASDA, Tesco, Safeway, Co-ops
  • Sole delivery for the successful operational delivery and trade execution of worldwide launch of Pepsi Max into UK test market
  • Trade Campaigns:
    • Execution of the original “Happy Slapper” Tango “Orange Man” campaign
    • Michael Jackson Pepsi On-pack campaign
    • R. Whites “Secret Lemonade drinker”

NESTLE LTD,

Role: Assistant Brand Manager

Brands: Crosse & Blackwell Range, Maggi Les Menu Creatife, Libby’s Corned Beef

  • Achieved all business objectives to obtain promotion to my first brand management opportunities
  • 3 promotions during my tenure

View my CV or this.
Follow 360create on Twitter

Contact me

0785 234 9011

email me: 360creativemarketing@gmail.com

Linkedin: http://uk.linkedin.com/in/stephencullen

Twitter: @360create

%d bloggers like this: