Strategy

 

 Full 360º integrated Business Plans

 Website Strategy

Since 1997 I have developed and maintained websites providing 360º solutions from initial design and enhancement, traffic acquisition via paid and organic search, monitored performance, and re-designed according to site intelligence. My skills are not exclusively strategic but cover the full provision of  hands-on operational promotion.

  • Site Design and re-design
  • Search engine optimisation (SEO)
  • Usability testing
  • Pay per click campaigns (ppc)
  • Copy writing – writing for the web using the inverted pyramid approach
  • Affiliate marketing
  • Email marketing
  • Google Analytics
  • HTML
  • Customer Journey
  • Social networking

Commercial Management

Prior to focusing more heavily on the digital landscape I enjoyed Senior Management status having achieved the position of Commercial Manager UK & Ireland (VELUX), and Account Management for Maclay Brewers and Britvic Soft Drinks. My promotion campaigns are discussed in the Traditional section of this website.

To review examples of my business strategies follow the links to Standard LifeDepression Alliance Scotland, Edinburgh Solicitors Property Centre, Stoneridge Electronics, Scottish Borders Council and VELUX.

View my CV or this.
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Contact me

0785 234 9011

email me: 360creativemarketing@gmail.com

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